Opinion

Pandemic Tourism Or the Death Of Tourism?, By Folorunsho Coker

Tourism in the age of the pandemic is about taking on the serious business of disaster preparedness, of which ground work has been done in areas such as the Federal Government’s efforts in improving the ease of doing business in Nigeria, coupled with the newer visa collection at the point…
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Opinion

The Challenges of Marketing Nigeria, By Biodun Shobanjo

‘It is about shine your eye’... What successful marketing and branding efforts have done everywhere is to play on the insight that people invariably buy with their hearts, rather than with their heads. I wonder if our friends in the creative agencies in Nigeria understand that part of the reason…
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